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We originally developed it for professional athletes who were dissatisfied with the sports drinks available to them. To quell their complaints we started tinkering in our kitchen and in the field, making our own drink mix from scratch without any coloring agents, artificial sweeteners, synthetic flavoring agents, or other excess chemicals. The result is light tasting no-nonsense sports drink, that you can drink anytime you're sweating.
+ non-GMO + gluten free + dairy free + vegan + kosher + delicious